Mark Loughlin

Mark Loughlin

I help businesses use their website and digital marketing to increase leads, bookings, and sales 🚀

4 Effective Ways SEO Fits in the Content Marketing Puzzle

4 Effective Ways SEO Fits in the Content Marketing Puzzle

SEO and content marketing go together like cake and coffee or cheese and wine. They belong together, although they are officially two different practises. To be effective in SEO, you must have excellent content.

So, how do the two work together to boost your search ranking?


Why SEO is Essential in Content Marketing

Before diving into SEO content development, it’s critical to grasp SEO and how it works.

SEO is an abbreviation for search engine optimisation, and it impacts where your website shows when someone does a browser search. It’s significant because websites on the first page of search results have a stranglehold on traffic: at least 75% of all clicks go to first-page results.

 Furthermore, the closer you are to the top of the page, the more likely you will receive a click, with 43.32 per cent going to position one results and only 3.11 per cent going to position ten results.

And, if your website is well-designed with excellent content, those extra click-throughs should result in more engagement, queries and purchases.

Let’s take a closer look at how SEO and content marketing may help each other.

1. Recognise Your Target Audience

It’s critical to know who your target audience is and who you’re writing for. Recognising the characteristics of your audience can assist you in creating content for certain sorts of people who have the potential to become frequent site visitors or purchasers.

Knowing your target demographic will also help you create specific content at different phases of the buyer’s journey. Information intended for the buyer’s stage, for example, must be formatted differently from content designed for the awareness stage. Different forms of information have different aims and must be assessed in different ways.


2. Proper Keyword Research Gets You Discovered

Keyword research is critical for content marketing and SEO to work together effectively. First and foremost, the content quality must be excellent and helpful to readers, but you must also guarantee that the content you spend time generating receives the attention it deserves. To do this, your content must match the search phrases that consumers are using and successfully respond to these search inquiries.

If you use too many technical terms in your articles, the language you employ may not be what searchers are looking for. To avoid this, conduct keyword research to see which phrases are popular and tailor your phrasing to people’s search.


3. Evaluate and Build High-Quality Backlinks

Backlinks that redirect people to your site are required to produce content that ranks well in Google. The more relevant links you add from high-quality sources, the higher your rank may be. Of course, the appropriate word here is “high-quality.” Links to low-quality website directories intended for link building are obsolete and will not benefit your business in the long run.

4. Tracking Measurements

It is critical to track the performance of the content you develop in terms of SEO objectives. If you want to increase your rankings, specific tools may help you track changes in ranking places and assess the consequences of your efforts.

You may also utilise analytics to analyse how the volume of search traffic varies over time and which pages and articles are most beneficial in this regard.

Metrics for content marketing should also be used. If you’re producing important content to your target audience, metrics like bounce rates, time on site and visitors seeing multiple pages should be trending upward.


SEO and content are independent professions that require different talents and expertise, yet they are mutually dependent on each other. Content teams should produce content with an awareness of SEO goals in mind, ensuring that fundamentals such as internal linking, headline optimisation and keyword utilisation are addressed.

PuttySquared is a website design and SEO agency in Belfast, aiming to provide businesses with growth opportunities. We also offer other website and graphic design services for higher chances of success in the digital landscape. Contact us today to get started!