Mark Loughlin

Mark Loughlin

I help businesses use their website and digital marketing to increase leads, bookings, and sales 🚀

4 Reasons Why Logos Are the Backbone of Every Business

Designing a logo is much more complex than it looks. People think that drawing inspiration from the products, services, and the business itself is a walk in the park—but it takes more than a glance to create a brand’s representation in the marketplace. Therefore, before hiring and subscribing to graphic design services, understand what a logo is and what it stands for in the industry.

A logo is a static symbol carrying the significance and identity of a brand to its target audience. Without it, a company will not survive the cut-throat competition of any industry today. 

Therefore, to leave a remarkable impression on consumers, companies must consider how their logos become visual representations of what they stand for as a business and brand. But why are logos the backbone of every business?

1. Represents the Organisation

Frequently, logos tell a concise story of how the business started and its path in the current time. Although symbols are often minimalist in design due to the industry’s trends, they still connect the audience with the products they’re most familiar with. 

Remember that logos should remind people of the company at one look—they should be memorable and easily recognisable at all times.

2. Influences Decision-Making

Some people rely on logos as a gauge for how excellent products are. For example, any product associated with the Apple logo becomes a sure hit. The tech giant Apple, started by the late Steve Jobs, has become an iconic symbol of premium technology. 

Over the years, the half-eaten apple became a symbol to people that their buying is of top-notch quality, compared to its competitors.

3. Promotes Brand Recognition

A picture is worth a thousand words. Even if logos are too concise, they still promote their message to support, buy, and patronise their products or services. 

Logos also contribute to instant brand recognition, identifying the products and services to the people without putting the company’s name on every possible item. As a result, buyers memorise and recall the company they support and the products they have made before.

4. Initiates Product Loyalty

People believe in supporting products that align with their values. Promoting a logo that links to the company that consumers love supporting further initiates loyalty among them.

For example, the multi-national company Unilever has combined its products through a logo that shows all the possible items under their belt. As a result, people automatically buy products released by the company because they are loyal to Unilever. Supporting even their newer products becomes a good idea overall.


To sum it up, logos aren’t only the visual representations of every company. Instead, they also hold the value of the business itself, the employees, and the services they provide to the people. Without it, consumers wouldn’t know which products they should support or consume. Therefore, the market will become a crossfire between various products waiting to sell out.

However, before consulting with a content marketing agency, make sure to pay for graphic design services first. It will ensure that the logo they make is at par with the current market’s design, aesthetics, and overall functionality. Remember that a logo should come with the company’s launch. But also consider how it ultimately represents the company. Try to conceptualise and build the idea behind the logo before offering it to the world and then include colours and objects which represent the brand properly, here is a useful colour psychology blog.

PuttySquared is a content marketing agency based in Belfast. We offer graphic design services for people wanting to design a logo or have an old one rebranded. Moreover, we can also help businesses develop their websites with our experienced and skilled web designers. Schedule a thirty-minute consultation call with us today for free!