Website design is a kind of art form where the designer puts in their all to create a piece of art that people love. Of course, this art isn’t just going to sit there and look pretty. It also has to be functional. In other words, function and form are two sides of the same coin in website design, and both of these aspects must be tackled properly to ensure a web design can be regarded as “professional.”
With that in mind, how exactly does one create a professional website? Simple! All you need to do is keep in mind the following tips:
1. Optimize for Mobile Website Design
More and more people today are using their mobile devices to surf the internet, from their phones to their laptops. Unfortunately, these devices come in various form factors, meaning that a website designed for a desktop-style environment will not perform well with these devices. As such, ensuring your website is mobile-friendly is a vital thing to do. This ensures that the website can quickly adapt to any display, keeping things neat, tidy, and easy to navigate.
2. Keep Things Simple
You might think that the most vibrant, colourful, and shape-filled websites are the ones that are most attractive today. When done well, such websites can perform decently. However, web design trends of today prove that people prefer a much more straightforward design. Just look at websites owned by companies like Apple, Nike, and such. There’s not much going on their website, but they are still attractive and easy to use. You must strive for this on your website, as your visitors will appreciate it a lot.
3. Ensure Easy Navigation
Navigation is a critical factor to consider in all your web design efforts. You can have the most beautiful design in the world, but if it takes forever for your visitors to discover the content they’re looking for, they’re going to up and leave. For this reason, you must always make navigation one of your biggest priorities. Ensure everything is easy to reach and loads quickly. This makes your website much more accessible and keeps your visitors much happier.
4. Improve Loading Speeds
Just as how much people hate to sit around in traffic all day, they also do not want to sit down and wait for a website to load. A slow-loading website is a website you do not want to own, as it only drives away potential customers. If you are dealing with a slow website, you will need to use something like Google’s PageSpeed to understand what’s causing it to be so slow and discover how you can improve it. In doing so, you make your website load much faster and become more responsive, enhancing user experience.
There are plenty of other web design tips that we can share that we believe are all part of a professional website. Regardless, the above tips will massively improve your website, especially if it lacks in any of the above departments. That said, if you are struggling to improve your website’s design to ensure your visitors are happy, we highly recommend that you reach out to web design agencies to assist you. It’ll cost some money, but we promise that with their help, the returns you get will make your investment incredibly worth it. With that in mind, what are you waiting for? Get started in improving your website’s design today!
PuttySquared is a website design and SEO agency outside Belfast, offering professional services to meet any website-related needs in design, SEO, and more. If you are looking for a website design company to help create a stunning website, work with us today!