Mark Loughlin

Mark Loughlin

I help businesses use their website and digital marketing to increase leads, bookings, and sales 🚀

5 Ways Businesses Can Start Implementing SEO in 2022

In today’s ever-growing digital world, no digital marketing strategy is complete without using Search Engine Optimisation (SEO) guidelines to help make your online presence more engaging to your target audience.

When you don’t adhere to SEO policies, you risk losing potential clients and ruining your marketing efficiency. In this article, let’s explore the importance of SEO and why you should start using it for your business.


The Importance of SEO

Webpage Optimisation or SEO is important for online businesses because it helps optimise their online lead generation process. SEO helps drive their web pages to the top of search engine results — increasing visibility to a broader audience.

With SEO and your website working together, you can get a steady influx of visitors to your website.

This is a huge benefit to your business, as you can direct your potential clients to your site to help you achieve more revenue.

5 Ways You Can Start Using SEO in Your Business


1) Drive Web Traffic and Improve Sales

By implementing SEO strategies, you can drive more traffic to your website. This will ultimately help you succeed in your digital marketing efforts — especially when it comes to your lead generation goals.

By implementing SEO strategies and optimising your website, you can clearly see a rise in traffic, generating more revenue and sales.


2) Better Understanding of Competitors

When you implement SEO strategies, you’ll better understand how well your competitors are doing in the search engine results.

Visitors also use search engines to find your competitors, so being able to understand how they’re being ranked can help you understand how to optimise your own ranking.

It will also give you an idea of what works in the industry and what doesn’t.


3) Improved Visibility on Mobile Devices

Most of your buyers are using mobile devices to conduct research and make decisions on what to purchase. In fact, studies show that mobile searches have even surpassed desktop in recent years.

To ensure that you’re helping your potential customers find you, you need to make sure your website is mobile-friendly. Having a mobile-friendly website will help your potential visitors find you when they’re on their phones. 

When creating a mobile-friendly website, make sure you include faster loading times as well.


4) Establish Brand Credibility

When you implement SEO strategies, you help improve your brand credibility and reputation. You’ll be able to create content that is relevant to your potential clients, which will help you establish your credibility.

Your potential client will also be able to find your website more easily in search engines, which is a huge benefit to building credibility. It shows that you’re a well-known business in your field, and they can trust you.


5) Understand Your Audience

SEO is the perfect tool for you to learn more about your target audience. It can help you find what keywords your audience is searching for.

Knowing what keywords your audience is searching for will help you better understand what they’re looking for. It will also help you drive more traffic to your website.



There’s no doubt that SEO is a huge benefit to online businesses. It drives more traffic to your website and a steady flow of new potential customers. Implementing SEO strategies can help establish your brand credibility, as well as help you understand your target audience better.

Build your credibility online with the help of powerful software and the best brand marketing agency in Belfast. At PuttySquared, we aim to give you results through detailed insights and effective digital marketing strategies. Get in touch with us today to learn more about how we can help you..