Web design is a critical aspect that many companies can’t ignore in today’s Internet age. When a company’s website is slow, difficult to navigate, and looks out of touch, customers and potential customers may take their business elsewhere. For this reason, it’s essential to keep track of how web design and trends are changing and integrate it into a business website. If a company doesn’t keep an eye on the changing trends, it could get left behind in a competitive market, thus leading to its potential downfall.
This article lists some of the existing and up-and-coming web design trends that will dominate 2022. Read on below to get started.
#1 – Presenting More Visual Content
We all have short attention spans in the modern age, and companies know it. To keep our attention, companies are coming up with ways to engage us in their products or services. One of the ways to do that is by integrating visuals into the website.
The visual content trend will continue to grow as more trends arise around it. It’s predicted that by 2022, companies will shift their focus to presenting more visual content on their websites. This can be done by creating videos that showcase their products or services. Instead of having just a few photos on the website, more companies will hire dedicated graphic designers to improve the images on their website.
#2 – Minimalist Web Design
Minimalist design is a trend that has been rising for a few years now, and it appears that it won’t be going away anytime soon. With businesses constantly trying to cut costs and save on time, minimalism makes it easier to create a website quickly without spending a lot of time and resources on the visuals.
The website focuses on the core message instead of the graphics with minimalism. It’s an excellent approach for business owners who don’t have the time or resources to create an elaborate website. In essence, minimalism allows businesses to have a clean, easy-to-navigate website that’s easier to read and understand.
#3 – Natural Aesthetics
With technological advancements, it’s now easier to create a website that looks natural and real. For this reason, many businesses are taking advantage of this opportunity to create a website that looks more appealing to customers.
Using real-life images and graphics makes the website more immersive and easier to understand. Many businesses are already taking advantage of this by incorporating realistic nature and city scenes on their websites. The trend will continue to grow in the years to come as more businesses focus on creating more immersive experiences for their website visitors.
#4 – User-Friendliness
The rise of smartphones is also driving increased demand for user-friendly websites. As more users turn to their smartphones to browse the web, businesses are focusing more on creating a user-friendly website that’s easily accessible on these devices.
Users using these smartphones will also rely on touch, gesture, and tap controls. This is why websites that use responsive design are becoming more popular, as they’re optimised to function well on these touchscreens. With the rise of smartphones and the popularity of responsive design, most websites will likely be responsive design by 2022.
#5 – Internet of Things
Internet of Things (IoT) will be one of the hottest trends in web design by 2022. With IoT, businesses can couple the Internet with everyday objects, allowing them to communicate via the Internet.
Some businesses are already utilising this for security and safety reasons. For example, we’ve seen how industries place cameras in various locations to keep track of their employees. The trend will continue to grow as more companies realise the benefits of having these IoT devices.
Web design and development is a continually changing industry, especially as the Internet continues to change. As we continue to migrate from desktop to mobile, more companies will have to change their websites to keep up with the evolving trends.
If you’re looking for a web design company in Belfast, PuttySquard is the one for you! Our team of experienced designers will work with you one-on-one, meaning they can follow your specific needs better. Contact us today to learn more!