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Mark Loughlin

Mark Loughlin

I help businesses use their website and digital marketing to increase leads, bookings, and sales 🚀

All About Web Optimisation and How to Do It

All About Web Optimisation and How to Do It

Most companies have a website, whether it’s created on their own or with the help of a web designer. From a marketing perspective, having a website is basic stuff. But while most companies have a site, they don’t know that they must keep their website attractive to visitors and make sure that their site shows up high in the search engines whenever people look for products or services like theirs. 


What Is Web Optimisation?

Web optimisation is the process of making your website work better. It includes many different things, such as making sure that the site works on various web browsers, is compatible with various internet connections, is readable by visually impaired people, loads quickly and has a well-designed user interface for the site visitor. 


What Are the Benefits of Web Optimisation?

Web optimisation has many benefits, including more page views, more orders, and higher profits. When the site is optimised, the company is getting more money from it than if they didn’t optimise their site. It has been proven that site visitors have a better experience with an optimised site, and they’re more likely to click on ads and visit other pages. The content is more likely to be also read. 


How Do You Optimise Your Site?

There are many ways to optimise your site, including adding keywords to the title and description, ensuring good navigation on the site, using quality graphics, using quality links and more. The best way to get the most significant gains through web optimisation is to work with a professional in the field.


  • Keyword Positioning: Keywords used repeatedly on a web page increase your chance of appearing higher in the search engine results.
  • Page Title and Description: Your Meta descriptions should include your company’s keywords, and the page title should include your company name.
  • Page Content and Links: If your content is well written and you have good inbound links and outbound links, visitors are more likely to use your site as a resource. Read this to get a better understanding of some crucial copywriting tips.
  • Usability: A big part of web optimisation is usability. If a website is easy to use, visitors are more likely to browse through the site.
  • Web Analytics: The analytics section of the website shows the website owner how many visitors are on the site, how much time they spend there and what pages they visit. 
  • A/B Testing: A/B testing is a procedure in which two or more versions of a web page are created, and then a tiny portion of the site’s total visitors are shown one version of the page, while the rest of the visitors are shown the other version of the page. Visitors are shown each version multiple times, and they’re asked to choose which version they prefer. The page with the most votes is then used as the website’s main page.
  • Webmaster Tool: There are various webmaster tools for SEO hosted by the search engines themselves. These tools can be used to evaluate your site’s traffic and to help find issues in your website.

Web optimisation is a process that goes on all the time. It’s not something completed once, and then the job is done. It’s an ongoing job that makes the most of your website and your company’s online presence. The best way to get the most out of your website is to work with a professional who knows how to optimise your site. 

PuttySquared is a website design and SEO agency just outside of Belfast. We build high converting websites that rank on Google and deliver results for your business. We can help you transform your digital identity with modern, eye-catching websites that your customers will love. If you’re looking for a website designer in Belfast, we’ve got you covered! Get in touch with us today and let us know how we can help!