Overview
Comfort Frame, a UK-based company specialising in internal wall insulation systems, partnered with us to establish a strong and cohesive brand identity alongside a modern online presence. The project involved creating a new logo and brand identity, coupled with a bespoke WordPress website designed to showcase their innovative solutions and engage with their diverse clientele.
From conceptualising the brand to delivering a fully functional website, this project reflects our end-to-end design and development capabilities.
Objectives
Brand Creation: Develop a new logo and comprehensive brand identity that reflects Comfort Frame’s values, expertise, and innovative approach.
Seamless User Experience: Design an intuitive and visually appealing website to effectively showcase Comfort Frame’s products, services, and case studies.
Custom Design Implementation: Create a unique website design tailored to Comfort Frame’s specific needs using Figma, ensuring alignment with their new branding.
Responsive Development: Build the website on WordPress using Elementor, supplemented with custom HTML and CSS for precise functionality.
SEO and Visibility: Optimise the website for search engines to enhance visibility and drive organic traffic.
Design & Development
Branding Development
We worked closely with the Comfort Frame team to create a distinctive logo and brand identity that aligns with their values of quality, innovation, and professionalism. The branding elements, including typography, colour palette, and logo design, were carefully curated to establish a strong visual identity that resonates across all marketing materials and digital platforms.
Discovery Phase
Collaborated with Comfort Frame to understand their business goals, target audience, and unique selling propositions. Conducted industry research to ensure the new branding and website design stood out in the competitive market.
Website Design Process
To establish a strong foundation for the website, we created wireframes and high-fidelity prototypes in Figma that prioritised user flow, accessibility, and aesthetics. These designs seamlessly incorporated the newly developed branding elements, ensuring consistency and reinforcing Comfort Frame’s identity across the platform. The final design was fully optimised for responsiveness, delivering a seamless and engaging user experience on devices of all sizes.
WordPress Development
The approved design was implemented on WordPress using Elementor, providing flexible content management and enabling easy updates for the Comfort Frame team. To achieve unique design elements and advanced functionality beyond Elementor’s standard capabilities, custom HTML and CSS were utilized. Tailored templates were developed for key sections, including services, systems, sectors, and case studies, ensuring a consistent and professional appearance across the entire site.
Testing, Launch, and Support
Thorough testing was conducted to ensure the website’s functionality, performance, and compatibility across devices and browsers. The site was optimized for speed and usability, guaranteeing a smooth and efficient user experience. Following the successful launch, training was provided to the Comfort Frame team on managing the WordPress platform, along with ongoing support to address any emerging issues and ensure long-term success.
Outcomes
Strong Brand
Identity
The new logo and brand identity have helped Comfort Frame establish a professional and recognisable presence in the market, resonating with their target audience.
Cohesive Digital
Presence
The website seamlessly integrates the new branding, creating a consistent and polished online platform.
Enhanced User
Engagement
The intuitive design and responsive layout have increased user engagement, with visitors exploring the site more thoroughly.
Operational
Efficiency
WordPress and Elementor’s ease of use allow the Comfort Frame team to manage and update the website efficiently.
Improved SEO
Performance
The implementation of SEO best practices has led to higher search engine rankings and increased organic traffic.
Conclusion
The branding and website project for Comfort Frame exemplifies our ability to deliver comprehensive solutions that combine creative branding with cutting-edge web design and development. By establishing a strong brand identity and a user-friendly online presence, this project has positioned Comfort Frame as a leader in its field.
It highlights our expertise in creating tailored solutions that align with client goals and drive measurable success.