Overview
EG Accountancy, a Chartered Accountancy Practice based in Cookstown, Northern Ireland, partnered with us to elevate their online presence through a professional, modern website. The aim was to showcase their full range of accountancy and business advisory services in a clear, approachable way, while also improving SEO and user experience.
From initial discovery to website launch, this project highlights our expertise in delivering tailored web design and development solutions that align with a client’s goals and industry.
Objectives
Modern, Professional Website: Design and build a bespoke website that positions EG Accountancy as a trusted and capable practice for individuals and businesses across the UK.
User-Focused Experience: Prioritise intuitive navigation, clear service presentation, and a responsive layout to enhance user engagement and accessibility.
SEO and Performance: Optimise the website for search engines to improve visibility, and ensure fast load times and mobile compatibility for a seamless experience.
Design & Development
Discovery Phase
To lay a strong foundation for the project, we worked closely with the EG Accountancy team to gain a deep understanding of their services, clientele, and key goals for the site. We conducted market research to understand current industry trends and user expectations, and also analysed local competitors to identify opportunities for differentiation. This phase helped us define a clear strategic direction for the website content and structure.
Design Process
Based on the insights gathered, we designed wireframes and high-fidelity prototypes focused on clarity, simplicity, and user experience. Key pages, including Home, About, Services, Testimonials, and Contact, were carefully mapped out to guide visitors through the site effortlessly. Consistent use of typography, layout spacing, and colour ensured a cohesive and professional visual identity that aligns with EG Accountancy’s values.
WordPress Development
The website was built using WordPress, allowing the EG Accountancy team to easily update and manage their content. We implemented a fully responsive design, ensuring that the site looks and functions beautifully on desktops, tablets, and mobile devices. On the technical side, we applied SEO best practices across all pages, including clean HTML structure, optimised meta data, and properly tagged content to help the site rank better in search results.
Testing, Launch, and Support
Before launch, the site underwent thorough testing for performance, browser compatibility, and responsiveness. Once live, we monitored key metrics and made final adjustments to ensure everything ran smoothly. Training was also provided to the EG Accountancy team, enabling them to confidently manage updates and content changes internally, with ongoing support available as needed.
Outcomes
Cohesive Digital
Presence
The new website presents EG Accountancy’s services in a clear, structured format that reflects their professionalism and expertise. The streamlined design creates a trustworthy and approachable online platform that aligns with their business values.
Improved User
Engagement
With a responsive layout, simplified navigation, and clear calls to action, the site encourages users to explore key services and get in touch. Visitors are now spending more time on the site, leading to higher engagement and more enquiries.
Operational
Efficiency
Built on WordPress, the site is easy to manage and update. The EG Accountancy team can now make changes and publish content without relying on external support, improving internal efficiency.
SEO
Performance
On-page SEO best practices, including optimised meta data, headings, and clean code, have improved the site’s visibility in search engine results, leading to a noticeable increase in organic traffic.
Positive
Client Feedback
The Emma Gallagher Accountancy team expressed satisfaction with the website’s design and functionality, noting its alignment with their vision and business objectives.
Conclusion
The EG Accountancy website project showcases our ability to transform a client’s digital presence through thoughtful design and strategic development.
By focusing on user experience, technical performance, and long-term manageability, we’ve delivered a solution that supports EG Accountancy’s growth and reputation in a competitive professional services market.