Mark Loughlin

Mark Loughlin

I help businesses use their website and digital marketing to increase leads, bookings, and sales 🚀

Essential Website Design Elements You Need Today

Your website is a critical tool for attracting more clients and consumers to your business, whether locally or worldwide. However, your business needs more than just a functioning website. More than just having an effective platform, you must prioritise creating a terrific website. 

The fundamental solution to achieving this is applying the vital components for your high-quality page. For this reason, you must be knowledgeable of these essential website design elements that you need today:

The Navigation

The menu items on your website should be easily accessible from any page. With this, you ensure that every user can quickly locate and access essential points on your page at all times. Perhaps you can also include a site map that would be available to your customers. 

Through this simple step, you add value to your website’s quality and user experience. Keep in mind that this allows you to further engage and interact with your potential customers.

The Imagery 

People are visual creatures, which is why incorporating outstanding imagery on your website may make it stand out. 

Your website has around a tenth of a second to convince a visitor to make a successful purchase and show that you are a trustworthy and competent brand. However, you must also be strategic with adding scrolling text, animation, and flash intros to your design.

The Content

The cornerstone of your website is its content. Not only is content vital for SEO, but it is also the primary reason why visitors go to your website. 

The material you produce should be insightful, useful, yet brief and straightforward at the same time. Engaging and effective information and language can boost your website design’s interest, effectiveness, and popularity.

The Website design Friendliness

More than being informative, appealing, and user-friendly, your website must also be web-friendly. 

For your website design, grasp the importance of utilising meta tags, alt tags, and search engine optimisation (SEO). These various factors may make or break your site’s search engine ranking.

The Interaction

A truly good website design quickly draws in visitors and keeps them interested enough to remain in contact with your business. While this is the end goal of your website’s conversion, the level of your customer involvement should never be excessive compared to the reward.

The Data Availability

Not every visitor to your website is interested in or has the time to browse your entire site. Some may simply want access to your contact details, and as a result, critical information must be visible and easy to find. 

Without this, dissatisfied visitors may resort to quitting your site and never return, let alone do business with you.

The Intuitiveness

A smart website anticipates visitors’ demands and ideas by presenting material in a logical way. If a visitor finds your website through a search engine or directory, the landing page should be relevant to their search. 

The Branding

Your website should be an extension of the identity of your company. With consistent and effective branding, you entice visitors to feel connected to the brand, paper content, and physical place. 

A website that accomplishes this boosts brand recall and adds validity, and improves your company’s overall image.

The Speed 

The old saying goes: “Time is money.” This applies to businesses and their websites as well. A common issue customers face is the length of time it takes to get a website up and running. 

Note that the slower your website runs, the more you increase the risk of losing money. Consequently, website downtimes and malfunctions may be a costly problem. Thus, it is necessary to react quickly, conduct routine inspections, and make sure your page can avoid lags at all times. Here is a website that allows you to test the speed of your website to ensure it’s up to the speeds your customers need.

The Conversion

Because your website can attract new clients while also educating current clients about new offerings, it must be developed with optimised conversions in mind. 

Once you provide clients with the tools they need to do business with you, you can see that you increase your website conversion and success.


In developing a website, the creative process is a critical part of achieving success. Although, it is also about making innovative and strategic steps. 

Moving forward, read through this list again and don’t miss out on anything! It’s essential to address the many moving parts of this time as you reach your goals. With a terrific website, you are bound to achieve success in no time!

Are you looking for a web design agency in Belfast, turn to PuttySquared. We are a website design, SEO, and social media agency located outside Belfast. Leave the task to us as you achieve your goals—give us a call today and get started!