What Can Effective Web Design Do for Your Business

A study by Google found that a “visually complex” web design is deemed less beautiful by visitors. Website design is an important factor of your business’s digital presence and, therefore, a way for you to communicate with potential customers. Because of this, designing an engaging and usable website is crucial to your success.

Simplicity has become the latest trend in website design, and it has proved beneficial for businesses that know how to use it. A simple website does not necessarily mean it doesn’t contain any vibrant colours or content for your page; it just means you offer easy and convenient navigation for visitors without compromising aesthetics. 

Simplify your website and be prepared to see these benefits in your business soon!

Saves You Time and Money

Research says that 53 per cent of website visitors leave a page that takes more than three seconds to load. With a simple design, you can be sure that server workload is reduced and all website elements can load much more quickly. You can save money by going for cheaper hosting options, and your visitors can save time using your website.

Enhances User Experience and Converts into Sales

A simple website design ensures that your visitors will easily access essential information about your business. This keeps them interested in staying on the page and maybe even completing a purchase.

A simple web design lets you easily highlight calls to action and buttons that make visitors avail of your product and service or sign up for a membership or newsletter.

Improves Website’s SEO Rankings

Effective digital marketing and SEO strategies are all about making your website rank better and higher over time. With a simple website design, you are allowing search engines to quickly understand your page and bump up your visibility in search results. 

According to Statista, 60 per cent of Google searches are done on mobile devices, so mobile-optimised websites are rewarded by the search engine with a great SEO quality score. Here is a website to be able to test the SEO score of your website

Allows You to Maintain and Debug Easily

Naturally, a simple website design will save you time when it comes to maintaining your website. The code will likely be simple, therefore making it easier to find and troubleshoot any emerging bugs. You can then focus precious time on improving website functionalities or other aspects of your overall digital marketing plan. 

Expresses Quality and Professionalism

Every element in your website is an opportunity for you to tell a story about your brand. A simple website design can clearly communicate your message to customers and demonstrate your attention to quality and professionalism. 

It is an excellent way to express to your visitors that you value their time and wish to make their customer experience a lot more enjoyable and convenient. 

Conclusion

Competing and standing out in the modern digital world is indeed a challenge for many businesses. What is your edge over other brands in your industry? Why should customers choose your service or product? These are questions that can be addressed by having a seamless website design.

There are plenty of ways to drive more traffic to your page, and an important element is investing in a simple website design. Work with professionals who can help you achieve this, and choose ones that can highlight the uniqueness of your brand and give importance to the needs of your website visitors. 

Are you looking for a website design company in Belfast? Get in touch with PuttySquared. We are committed to helping you with your website design, SEO, and social media marketing requirements. Give us a call today!