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Mark Loughlin

Mark Loughlin

I help businesses use their website and digital marketing to increase leads, bookings, and sales 🚀

How to Optimise Your Social Media Presence in 2022

In 2022, social media stands as one of the major platforms for digital advertising. If you contact any legitimate content marketing agency, you’ll know that the most viable efforts are rooted in using social media to your advantage.

With more brands vying for user attention and various social networking sites changing things up, it’s best to know what exactly you need to not only keep up but become distinctive. Here are some effective ways to optimise your social media presence.

Use More Than One Social Media Platform

Start with the social media sites you’re most comfortable with, and then slowly build some presence on other sites. With the vast array of networks and users out there, you don’t want to limit your audience to one space.

This allows you to play with different types of media that work on different SNS. You also have more freedom for demographic targeting and building your internet visibility if you’re on more than one platform. 

Of course, it’s important to maintain consistent branding throughout your different social media pages so that it doesn’t feel disjointed to people visiting. Here is a blog that goes into more detail about the importance of using more than just one social media platform.

Use the Right Keywords

Once you’ve identified the words that best describe your brand, products, or services, start incorporating them into your content. Your social media has a big impact on your visibility, so you still want it to help your search engine optimisation.

This brings in relevant traffic and connects you to users that are looking for the exact services or products that you are offering.

Think About Mobile Viewing

If you’re just relying on desktop traffic, you’re missing out on a huge chunk of the digital marketing picture. Mobile devices are now the most common way to access the internet.

The majority of users that scroll through their socials do so on their smartphones and tablets. So, when you design your posts, you should think about mobile viewing and looking at your content on the go.

Social media pages accessed through smartphones don’t have the same layout or features, so be sure to optimise your pages for mobile devices.

Post Consistently

You want to post consistently to let people know you’re there. People aren’t likely to follow a dead page. Make a schedule for posting so that users know that they can expect certain content from you regularly.

You also want to make sure that your socials are seen as a valid hub for information and updates, so you should post accordingly.

Engage With Your Followers

Engaging with your followers will help you build a loyal following. Social media is all about communicating with other people, so make sure you’re doing your part. This also puts you up for more brand loyalty, feedback, and word of mouth. When your social media feels useful and transparent, people are more likely to interact and share.

Make Use of CTAs and Links

The purpose of many social media pages is to direct people to your site. They expect to be able to click through to your site and take the next step.

Provide links in relevant sections and posts. Whenever you make content, you want to incorporate a call to action (CTA) so that you remind users to take that action to contact you or visit your website.


All of these factors are important in making your social media worth having as an essential part of your brand strategy. A good content marketing agency can help you curate your socials in a way that actually actively contributes to your growth and conversions in 2022.

PuttySquare is a brand marketing agency in Belfast that specialises in website design, social media, and SEO. Schedule a strategy call with us now.