Graphic Design to increase brand awareness
Mark Loughlin

Mark Loughlin

I help businesses use their website and digital marketing to increase leads, bookings, and sales 🚀

How to Increase Your Brand Awareness Using Graphic Design

Excellent graphic design is crucial for increasing your brand awareness and should be one of your goals if you want your business to succeed. It’s an effective way to help your audience understand, recall and become comfortable with your brand and products. If audiences are aware of your brand, you’ll become their top-of-mind when it comes to making a purchase. 

Fortunately, you can increase your brand awareness using effective graphic design. Using the right elements and forms in your graphic design, your brand popularity and customer loyalty can be achievable. 

Take a look at our tips on how you can increase your brand awareness using graphic design: 

Tip #1: Come Up with a Business Logo

Consumers can easily recognise your brand if you have a business logo. Creating one is one of the most important things you should do, especially if you’re a start-up or a small business. That recognisable graphic design element can separate you from the rest and make you stand out, and it can also help your brand grab attention. 

It’s not just a random mark; it can be the foundation of your brand identity, a building block of your business and a vital tool in your product marketing. So, if you want to increase your brand awareness using graphic design, start with coming up with a business logo; it will already take your brand to places. 

Remember, a business logo can represent your brand, your distinct characteristics, your core values, and your business’s personality, so make sure to give it a much deeper thought when creating one and to ensure you think about fonts, shapes and especially colours and the psychology that makes your customer feel a certain way based on which colours your brand uses. Here is a colour psychology blog you should check out to ensure your brand is represented by the colour scheme the design includes.


Tip #2: Use Consistent Graphic Design for Your Promotional Materials

The popularity of digital marketing doesn’t necessarily mean that promotional materials are already insignificant. In fact, stickers, brochures, flyers and leaflets can still be as effective as they were decades ago. They can still help increase your brand awareness, provided that you use consistent graphic designs in your materials. That way, people can recognise that those are from your brand. Just make sure that you use your materials to spread the news and convey your message to your customers. 

Tip #3: Make Your Product Labeling and Packaging Appealing

Another way to increase your brand awareness through graphic design is to make your product labelling and packaging appealing. Your labelling and packaging are not just merely making your product presentable. They can also help you make an impact on your customers, making them share your products with others, thereby increasing your brand awareness. 

Your product labelling and packaging will allow you to transmit information, grab attention and encourage potential customers to buy your products. It can also help them remember your brand just by being familiar with the colours and elements, even without remembering the product’s name. 


As you can see, there are many ways how your graphic design can increase brand awareness. You just need to know how to do it properly so that you can achieve significant results. Consider following our tips to make your brand known and stand out. You can also work with professional web designers or marketing professionals to help increase your brand awareness and even sales. 

If you’re looking for a brand marketing agency in Belfast, PuttySquared is what you’re searching for! We are a website design and SEO agency helping our clients attract new clients into their business by building high-converting, client-winning websites. Book a free consultation call with us today to learn how we can help you!