Mark Loughlin

Mark Loughlin

I help businesses use their website and digital marketing to increase leads, bookings, and sales 🚀

SEO Basics: Everything You Need to Know About Keywords

The internet has changed how we do things. Just about everything is online now. And while the increased convenience is great, it also presents new challenges for businesses and brands. Due to the sheer number of websites on the internet, it has become quite tricky to stand out. This is a problem as having poor visibility online will hurt your website’s ability to bring in new customers.

If you want to maximize your visibility online, then you have to work on search engine optimisation (SEO). Now, it can be quite difficult to tackle a subject like SEO without prior knowledge on this topic. To help you get started, we thought it would be useful to discuss one major part of SEO: keywords. If this is something that you want to learn more about, read on as we discuss everything you need to know about keywords in three easy steps.


What Are SEO Driven Keywords?

Keywords are single words that people often include in their search queries on search engines like Google and Bing. By integrating keywords in your site and your content, you have a better chance of showing up in the search results. Now, it’s important to note that you can’t just overuse keywords in your content. You’ll want to make sure that they’re used naturally and seamlessly blend in with the rest of your site.

Keywords can also be made up of more than one word. Long-tail keywords string together three or more words in order to create a specific keyword phrase. These types of keywords target specific queries that users input to search engines. The use of long-tail keywords has become more popular recently, as 48% of consumers use voice queries that are usually in the form of phrases.


Why Are Keywords Important?

Keywords are important as they are vital to the entire process of SEO. Through the use of keywords, you will be able to create content that’s better aligned with your customer base’s interests and needs. Aside from having more relevant content, proper keyword use also results in higher search engine rankings. Ranking higher on search engines makes it more likely for your customer base to find you online.

Using the right keywords also allows you to filter internet traffic, as only people who are in need of your products or services will end up on your site. The more you incorporate keywords into your site, the better your traffic and leads become.


How Do You Choose Keywords?

Keywords are determined through the use of keyword research and keyword research tools. You’ll want to come up with a list of important words that are used to describe your products or services. After you come up with the list, use the keyword research tool to verify which keywords will be effective for your specific business. From there, all you’ll need to do is to pick a list of keywords that are widely used by your target market and figure out a way to incorporate these words into your site.



We hope this article has helped you gain a better understanding of keywords and how you can utilize them to maximize your digital platforms. Be sure to keep this information in mind when putting together your SEO strategy. Remember, SEO can be rather difficult when attempting to go at it alone. For the best results, we recommend working with a content marketing agency.

Putty Squared is a website design and SEO agency in Belfast offering solutions that help businesses grow their online reach and achieve digital success. Work with us today and improve your website design!