In today’s digital era, businesses are more competitive than ever before. This is because of modern techniques that allow them to have a significant presence online, and one such technique is search engine optimisation (SEO).
SEO involves using the relevant keywords to boost visibility so that a website will rank higher in search engine results pages (SERPs). However, most people don’t know that other factors can influence the overall performance of an SEO strategy, such as graphic design.
Graphic design plays an integral role because it’s the first thing usually seen on a website. This article will tell you what you need to know about how graphic design affects a website’s SEO. Read on below to learn more.
Take the Time to Research SEO & Graphic Design
Like in most things, there are certain things that you should and should not do when it comes to graphic design. If you don’t manage to bridge the gap between graphic design and your SEO strategy, then you’ll encounter significant issues.
It goes without saying that content is the foundation of SEO. Conversely, where that content is placed also has a significant impact. When content is placed in the wrong position, website visitors tend to have difficulty comprehending your content. They also set aside your calls to action.
If you understand proper website structure, you’re essentially giving way for your website’s visitors to understand the content more effectively. Good content is practically useless if the graphics and placement are bad. In other words, it’s a first impression that must leave a memorable mark on your visitors.
Use the Proper Fonts
Most people would agree that fonts are the most essential aspect of graphic design. Readability is measured depending on your choice of font. A good font ensures that your SEO content is actually readable by your website visitors and, by extension, the search engine itself.
The search engine will allow your website to rank higher as long as this is the case. If you use fancy yet unreadable fonts, then you’re only doing yourself a disservice. When paired with proper visuals, fonts have the potential to create attention-grabbing elements for your website.
When you pair them further with the fonts used on the browser and in HTML, users will get the impression that you care about the little details, making them stay on your website longer.
Nowadays, you can hardly see anyone who doesn’t own a smartphone. Having a smartphone makes most tasks easier because they’re like handheld computers. Since you can access websites through mobile devices, it makes sense to have your website optimised for them.
Navigation plays a significant role for your website on mobile devices. Since mobile devices have smaller screens, your website must be easy to navigate. If not, they may accidentally scroll to the side or tap on a wrong button that they didn’t intend to tap.
This creates a bad user experience (UX), which means bad things for your SEO if users leave your website fast. Search engines may see your website as irrelevant if this happens, which causes it to rank lower on SERPs.
The digital landscape is leaning towards mobile devices, so your business must keep up with the times. For better optimisation on mobile, the page has to load quickly apart from the website shrinking down to mobile size.
SEO helps with your website’s ranking, but all of your efforts will be in vain if your graphic design is of poor quality. Everything in your website is essential, so you have to put all the time and effort into making it the best it can be.
PuttySquared is a website design and SEO agency in Belfast, aiming to provide businesses with growth opportunities. We also offer other website and graphic design services for higher chances of success in the digital landscape. Contact us today to get started!