Mark Loughlin

Mark Loughlin

I help businesses use their website and digital marketing to increase leads, bookings, and sales 🚀

4 Benefits of Mobile-First Ecommerce Website Design

Website Design has been completely revolutionised due to smartphones, smartphones have been steadily rising in popularity in the last decade. As time progresses, more and more people rely on their smartphones to do tasks efficiently, even without the need for a computer. Some smartphones are on par with computers, so why bother?

One of these tasks includes shopping. Shopping online is made possible by eCommerce platforms, and it’s even easier because many of them are made with mobile-first website design. For these reasons, experts now compel businesses to invest in mobile-first Website design.

Why exactly is a mobile-first design beneficial for eCommerce websites? This article will tell you what you need to know. Read on below to learn more.


More about Mobile-First Website Design

As the name suggests, mobile-first design is a kind of design made specifically for mobile devices. In other words, the term “mobile-first” creates a design with mobile screens in mind, as opposed to the traditional desktop-first design, then adapting it for mobile.

Through mobile-first design, people who access eCommerce websites or any other website through their mobile devices are prioritised. In short, mobile-first design’s goal is to create a better user experience (UX) for mobile users.

Another great thing about mobile-first design is that it doesn’t ignore other users entirely. The desktop version of a website with a mobile-first design will scale up by adding features like scroll effects and hover buttons.


The Benefits of Mobile-First Website Design

Like most business design trends, a mobile-first design offers benefits as well. These include:

#1 – Caters to Mobile Users 

As stated earlier, more people are now using their mobile devices to browse the web than computers.

It’s a well-known fact that people don’t let their phones out of their sight. Smartphones are handheld devices, making them really handy when doing internet-related activities instead of computers where you need to plug them and wait for them to boot.

This goes for your eCommerce website as well. If your eCommerce website has a mobile-first design, then it makes them more accessible to prospective customers. It also gives an impression to your customers that you have their needs in mind, which creates a positive brand image and reputation.

#2 – Creates a Cleaner Website

Creating a mobile-first website design is arguably better than having to scale down a larger desktop version. 

For most desktop versions of websites that are scaled down to mobile, what actually happens is that the site is rearranged instead of being redesigned for mobile phones. Many desktop features don’t carry over well to mobile space, so users are forced to use an interface that’s difficult to navigate.

#3 – Boosts Your SEO Ranking

It may not seem like it, but an eCommerce site with a mobile-first design greatly helps with SEO.

It simply works because of Google’s crawl bots. Google favours mobile-first websites in search engine results pages (SERPs), which allows you to be ahead of others. 

Apart from that, user interactions with your website also affect your rankings, which can be improved by implementing robotic process automation (RPA). An RPA implementation greatly helps in boosting efficiency, which makes things easier for mobile users.

#4 – Prioritises the Content on Your Website

Since you know that you’re designing your website for small screens, it can help you prioritise the content that will be displayed on your site. You don’t want to clutter your site with many unnecessary details, so you should gauge what’s essential.

Think about your target market. What do they need? Once you have the answer, only then can you choose the related content that must be displayed. Since only relevant content is displayed, users can navigate through your site easier and make purchases faster.



An eCommerce website must always prioritise customers, and mobile-first design helps greatly. If your website has a mobile-first design, you’re helping your customers find solutions to their problems easier since your website is more accessible through mobile devices.

Putty Squared provides top-quality web design services in Belfast. We believe that a website works best if they help users solve their problems, which is why our team of knowledgeable web designers can help change your website for the better. Contact us today to learn more!