If you run a website or read through website traffic analysis, you may have seen the term “bounce rate.” This refers to the number of initial visitors that bounce away or leave to head to a different site after visiting one page. Instead of taking time to scroll through your site, they may take a few seconds before deciding to leave. The main cause of this is from bad website design, the people are already on the website for a reason but the design of it has put them off.
This rate is calculated by seeing the percentage of people who enter and exit on the same page without clicking on other pages on your site.
A low bounce rate is a good indication as it means that people are likely to browse through your website and stay. This means that your website was designed well and is interesting for your visitors.
These visitors are more likely to purchase or sign up for a newsletter as they are interested in your business and content. Having a higher bounce rate may indicate that you need to improve the quality of your site.
Why Are Your Visitors Bouncing Away?
There are various reasons why users may bounce away from your site. According to a study, 94% of visitors may reject or mistrust a business based on the website’s design.
It all comes down to the first few seconds it takes for them to form a first impression of your website. Here are some of the common reasons why users leave a site:
- Slow loading speeds
- Unprofessional and difficult-to-navigate website design
- Layouts that are too busy have too much text
- A bland or generic layout that makes it uninteresting
- Not being able to find the information they are looking for (i.e., the address, contact numbers or email address of your page are not in the contact page or any other accessible area of the website)
If you hire a professional and experienced web designer, they know how to design your website engagingly and instinctively while keeping your loading times to a minimum. Use this website to check your websites speed.
Ways to Improve Your Website Design
While most of your website design woes can be solved by hiring a reliable website designer, here are some additional tips to improve your website design:
A creative and artistic home page can catch your visitor’s attention and encourage them to explore your website.
Keep your design clean, attractive, and helpful to prevent overwhelming initial visitors. The simpler your design is, the better it is for your visitors.
You should have a navigation interface that is intuitive and user-friendly. A good navigation interface has the following features:
- Visible and noticeable to urge your visitors to explore around your site and view your other pages
- A simple enough design for your visitors to understand where they can find specific information about your business
- Attractive with easy-to-read fonts and contrasting colours for better visual appeal
Use captivating and relevant photos for visual interest. It is best to steer clear from generic stock photos as they may put off your visitors and question the legitimacy of your website.
An experienced provider of web design services will understand the correlation between good web design and good user experience. They can ensure that your website is functional, easy to use, and engaging to your potential customers.
Good website design aims to capture a visitor’s attention the moment they land on your website. If you cannot capture your audience, you may leave and check out your competitors instead. You can build a lasting impression on your visitors and keep them engaged with the right design.
Are you looking for a reliable web design agency in Belfast? PuttySquared can help you build modern websites that drive traffic and deliver results. Contact us to learn more!