What is a Landing Page?

A landing page is a standalone web page, created for a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on your campaign.

Landing pages are designed with a single objective – known as a Call to Action (CTA).

Why Should You Use Landing Pages?

The simple answer is because they help increase your conversion rates. A good landing page will be targeted to a particular stream of traffic – say from an email campaign or Facebook offer.

For example, sending traffic to your homepage rather than your landing page, can distract potential customers. Your homepage is designed with a more general purpose in mind. It speaks more to your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site.

Every link on your page that doesn’t represent your conversion goal is a distraction that will dilute your message and reduce your conversion rate.

7 Essential Landing page tips

Ensure the primary headline of your landing page matches the ad visitors clicked to get there. Make your call to action (CTA) big and bold

Single focused message – Don’t dilute it with multiple offers, stick to 1/2 offers to maximise results Use video. It’s been shown to improve conversion by up to 80%.

• Use real testimonials – From your website and social media
• Simplify your copy using bullets.
• Show your phone number so people know you are real and can interact with you on a personal level.

Landing pages are a fantastic way of turning leads into customers. If you’re working hard to drive traffic to your website, don’t make the mistake of not capturing that traffic! If you think landing pages are something that could benefit your business, please don’t hesitate to get in touch with us today, we’d love to talk!